Herbert Loureiro

Herbert Loureiro
is OIO

Inspired by the Brazilian northeast and a variety of themes such as folklore, northeast, fetishes and fashion, Herbert Loureiro is a visual artist, muralist, ceramicist and illustrator at OIO. Immersed in the world of art, visual communication and storytelling, he brings to OIO his style marked by a vibrant mix of feelings and the LGBTQIAP+ universe. His illustrations seeks to be light, striking, colorful and relaxed, reflecting his admirations and open to new experiences.

Lettering developed by Herbert Loureiro for Boticário

oBoticário – Lettering for "Batedeira" event

Characters developed by Herbert Loureiro for O'Boticário

oBoticário – characters for "Batedeira" event

oBoticário – characters for "Batedeira" event

Illustration for Spotify mural by Herbert Loureiro

Spotify / Muralism

C&A / Fashion illustration

Devassa / Label illustration

Havaianas / Campaign illustration

Nivea / Pride

Leroy Merlin / Campaign illustration

Campaign illustration for SESC made by Herbert Loureiro

Sesc / Children's Day

Bandana illustration for Vans made by Herbert Loureiro

Vans / Bandana illustration

Fashion illustration for Martins made by Herbert Loureiro

Martins / Fashion illustration

Campaign illustration for Polo Ralph Lauren made by Herbert Loureiro

Polo Ralph Lauren / Pride 2

Polo Ralph Lauren / Pride

Editorial illustration for Elástica made by Herbert Loureiro

Elástica / Editorial illustration

Forró Pipoco Collection for TokStok made by Herbert Loureiro

TokStok / Forró Pipoco Collection

Label illustration for Viva made by Herbert Loureiro

Viva / Label illustration

Meiuca / Editorial Design Brasileiro, World Environment Day

My style reflects the things I admire in the world. I see my work as always open to new things, looking for light, striking, colorful and relaxed illustrations, with a touch of humor and organicity. It's an effervescent mix of feelings.

Some brands that have worked and fallen in love with the professional illustrations of Herbert Loureiro over the past few years.

Herbert Loureiro illustrates for campaigns, branding, packaging, social media, visual identity, websites, apps, books, muralism and everything else where an illustration is needed.

Herbert Loureiro is OIO

oBoticário – Lettering for "Batedeira" event

oBoticário – characters for "Batedeira" event